For a boosting sale of any product, the first thing that one must focus on is its exterior appearance. “First impression is the last impression” goes without saying even to the Pharmaceutical Industry, which comes from their goods labeling and packaging. Apart from the attention paid to the quality, Pharma Industries also pay special attention to its packaging for various reasons.
The most common yet beneficial type of packaging is the use of cartons. Despite introducing advanced methods such as glass, metal, or plastic wrapping, carton packaging will always top the list of being an easy, cheap, and effective method to move and store large amounts of goods at once. Unlike other types of packaging, they are made out of environment-friendly fiberboards and can be stored hassle-free at room temperature.
Why is Carton Packaging Still Such a Prevalent Trend in the Pharma Industry?
Long-term Protection
Being able to store and protect medicinal drugs for a long period from any external factor is one of the basic features that the Pharma Industry aims to score. Some drugs are highly susceptible to contamination from direct sunlight, thus affecting their overall strength and quality.
Cartons can prevent this exposure as they are resistant to moisture or biological contamination. Therefore, few pharmaceutical companies line the inner side of cartons with special materials.
Convenience
With the production of many goods at one time, transferring and moving the drugs can get a little difficult. But when using cartons, you can shift them all easily, without facing much trouble. Administration of the goods becomes much easier and convenient with carton packaging.
Presentation and Identification
Another feature of convenience that pharmaceutical industries aim for is to print the needed information, logo, or name of the drug on any readable side of the box. This benefit saves time in quick education about the packaged good. One no longer needs to open the box packaging to understand what the components are. Printed cartons provide for easy identification.
[ Don’t forget to read: Top Pharma Packaging Trends to look at in 2021 ]
