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    Elements of Successful Pharma Packaging Design

    Pharma Visual AID > Blog > Pharma Visual Aid > Elements of Successful Pharma Packaging Design
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    Now let’s reach the most critical part of this blog – the different type of elements that needs to be implemented for an effective Pharma packaging design:

    1. Color

    Pharmaceutical packaging design requires careful consideration when it comes to color coding– with each drug having its own specific guidelines. White, blue, red, green and brown are some of the most popular colors employed in this industry. Color measurement is critical as it can have a powerful psychological effect on people; research suggests that vibrant colours may even accelerate recovery times!

    2. Shape

    Strategic shapes for your pharmaceutical packaging can effectively draw in the customers you are targeting, making it a critical element of selecting the right design. Each type of packaging has its own standard form; however, businesses nowadays are creating unique and distinctive styles to entice their consumers.

    3. Fonts

    Font is one of many fundamental elements to consider when designing a medicine packaging. The execution of clear, stylish fonts should be highly visible and legible for people regardless of age. An appropriate font also helps convey the right company message that you wish to portray. When it comes to design, no detail should go overlooked; make sure your pharmaceutical packaging has the perfect font combination!

    4. Guidelines & Instruction

    Placing the guidelines and instructions in their proper positions with the right alignment is a must. Also, taking typography into account is an important part of ensuring your message reaches its audience accurately. Make sure to convey your meaning clearly so consumers can understand without any confusion!

    5. Honest

    One of the most necessary, yet often overlooked aspects is upholding moral standards and integrity in your packaging or products. The contents mentioned on the packaging should be accurate and useful for customers. This way, they’ll get the results promised from their purchase and will continue to trust you as a company over time.

    6. Readability

    Crafting the perfect design for pharmaceutical boxes, bottles, and tablets requires expertise. Such packaging must possess all necessary information about a product including ingredients, expiration date, manufacturer’s name and address. All these elements should not only be included but also easily readable to ensure clear communication. Yet this is often easier said than done – luckily a proficient branding design agency can help you achieve exactly what you need: an effective design that meets all of your criteria!

    7. Safe

    A critical part of pharmacy product assessment is the safety of its packaging. This should be at the very top of your list, as it needs to ensure that medicines remain secure until they reach their expiration date.

    8. Sustainability

    The move to biodegradable packaging has taken the pharmaceutical industry by storm, and companies are now looking for recyclable materials over single-use plastics. Consumers are in support of this trend; their enthusiasm is a driving force motivating manufacturers to switch up their packaging methods.

    9. Practical

    Packaging is only effective when it aids consumers in using the product as conveniently as possible. As you investigate every detail of packaging, consider its practicality; if your customers can’t easily make use of it, they’ll look elsewhere for their needs. This factor should be a key element during research and evaluation to ensure optimal success with your packaging.


    The bottom line is that there are certain elements your pharma packaging design must have to be successful. And while you might be able to get away with a few missing elements, the more of them you can include, the better. To learn more about how we can help you create successful pharma packaging design, contact Pharma Visual Aid today. We’re a leading pharma visual aid design company with years of experience helping clients just like you achieve their goals.

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